Learning to Write SEO Copy with High Conversion Rates

SEO copywriting is in the simplest form of writing for the search engines, in the most logical manner. Put more simply, it’s writing for the internet while keeping your mind on your prospects as well as the search engines. This type of writing creates content for sites that makes sense to readers but also causes you to rank higher on the search engine results page. Understand that this is not keyword stuffing. You can’t just take the copy from your website and then fill it with keywords. The main concept of SEO copywriting is that today’s search engines rank pages higher that have original content and that are also updated on a regular basis. To reach both of these goals, you need to use SEO copywriting methods. This article will be exploring various methods to get the most out of your website and get targeted traffic from the search engines with the right content. The first rule of SEO copywriting is creating high quality content that readers can connect with. Content was always the king and will always dominate other areas of a website. Always keep in mind that the major search engines, such as Google, value useful content that is well written and structured. If your readers find high value in your content, they will not only link to it but also tell others about it, spreading it by word of mouth. When Google sees lots of backlinks to your page, your site will rank higher which will give you even more exposure. The most important factor is using different variations of words while, at the same time, keeping them relevant to the title. Your content must not use repetitive keywords, then, or the search engines won’t see your articles as very informative. What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic. Google uses LSI, or Latent Semantic Indexing, to determine how valuable a piece of content is. That’s why it’s always important to use keyword synonyms along with the keywords you’re aiming for. You can also use lists or bullet points to break your content into small chunks of information, which is an SEO copywriting technique that helps make your content more readable and also compliments the design of your webpage. The reader can then scroll back whenever he or she wants without having to search through loads of content. If the reader doesn’t want to read it all, the reader can easily scan through the copy and get a quick summary out of it. Images are usually described with captions which are ignored by readers. But don’t forget that Google can very well understand images and how they are used. So it’s important that you use captions and start them with your targeted keywords, as it helps Google figure out what exactly you’re up to. SEO copywriting, as you can see, offers many benefits, but if […]

SEO copywriting is in the simplest form of writing for the search engines, in the most logical manner. Put more simply, it’s writing for the internet while keeping your mind on your prospects as well as the search engines. This type of writing creates content for sites that makes sense to readers but also causes you to rank higher on the search engine results page. Understand that this is not keyword stuffing. You can’t just take the copy from your website and then fill it with keywords. The main concept of SEO copywriting is that today’s search engines rank pages higher...

read more

Blending Social Signals and New SEO

During the time after Google released the Penguin update (in 2012), the web based business world got turned on its ear. People were running around like crazy trying to figure out what it meant for them. As a direct result of this, the incredible importance of social signals became far more widely known. This is primarily about SEO and it is absolutely applicable to the traffic you get on your site. If you try to ignore these most recent developments your business is fail. Yes, right now it feels trendy, but the trend doesn’t seem to be waning. Here are a few of the things you can do when you want to use social signals to help you with your SEO or with other applications. All homepages do not contain regular content in relation to what you would normally see. A magazine blog theme will contain pages that link out to more pages. It does not really matter, but be certain that social signals are on your page. These are just the links that are simple to share on multiple social media sites. You will probably increase social signals when people visit your site and share your content with their friends and family. You will never have a good indication of what people want, so it is good to have the right resources lying around. Of course, you should already be monitoring your website for social signals and know what is needed. The more knowledgeable bloggers have added social widgets to their blogs. You can do more than just add buttons by putting activity feeds and popular posts on your blog. When you install analytics on your site, did you get one that lets you know about social media traffic? This is a necessity so that you can monitor the flow of social media traffic to and from your site. If your websites do not have social media widgets, then get them as soon as possible. When bloggers claim that their traffic has picked up, it is normally because they just installed social media widgets on their website. Learn how to leverage infographics which is an area that is just in its infancy because you don’t see them too much. Do some brainstorming on your own and with other people and set up some goals. Obviously the goals you’re thinking up here should be social in nature but of course you will have some ideas for marketing and advertising as well. It’s best, though, to focus on the social because those create more of a drive in you. Part of your objective will be figuring out how to meet those goals. Figure out who the movers and the shakers are in your field and then watch what they are doing. You can find out all sorts of things when you do this sort of competitive research. After you have done this, you just have to apply it to your business and ensure that it is a proper fit. Even though […]

During the time after Google released the Penguin update (in 2012), the web based business world got turned on its ear. People were running around like crazy trying to figure out what it meant for them. As a direct result of this, the incredible importance of social signals became far more widely known. This is primarily about SEO and it is absolutely applicable to the traffic you get on your site. If you try to ignore these most recent developments your business is fail. Yes, right now it feels trendy, but the trend doesn’t seem to be waning. Here are a few of the things you can do...

read more

Bloggers Alert! Best Verified Blogging Practices Unveiled

If you want your blog to be successful, not only should you blog regularly, but you need to manage it as well. Successful blogging really comes down to learning how to do properly, and if you have little time, this can be difficult to do. Making mistakes while learning how to blog is par for the course. You may lose a little traffic, but you always get it back. You need to learn from your mistakes, and correct them as you go along. In the paragraphs that follow, you will learn three blogging techniques that every blogger should know. If you are fortunate enough to be able to take vacations, you have to think about your blog. There are several things you can do, but the most important thing is to avoid a dry spot. You should tell your readers what is happening, that you will not be there for quite some time. But then they’ll wonder why you don’t create posts and then auto-post them to your blog on a schedule. Using plugins specifically designed for this purpose is something that you should utilize. By doing this, your readers will be happy, and you also have the search engines returning to your website regularly to index the new material. This will help make your blog run smoothly, plus condition the search engine spiders and bots to return to your site every day to see what else you have posted, even if it is an auto post. When you write content, there is the ongoing opinion that you should only do so for your audience, and not so much for the SEs and spiders that come by. It’s actually easy to cater to both humans and the search engines. Focusing on your readers in 2012 is probably your best bet, even though it’s good to think about the search engines as well. It is important that you keep your readers happy so they keep coming back. This will be a positive in regard to the metrics on your site or blog. Anyone that attempts at search marketing should also try to make Google happy, which means you are making your audience happy, as they continue to come back for more. You naturally want to have a great relationship with your readers if you are a serious blogger, which is why you need to write in this way. Blogging can take a toll on many people, causing them to fall any rut, and not know how to get out. It is important that we address this problem of getting burned out for a couple different reasons. We often forget that we should make all of our posts as interesting as possible. This can be a very challenging issue regardless of who you are. But it’s one you should think about because your readers want interesting content. You can make interesting posts, but on the other hand, if you go too far, no one will want to read what you have written. […]

If you want your blog to be successful, not only should you blog regularly, but you need to manage it as well. Successful blogging really comes down to learning how to do properly, and if you have little time, this can be difficult to do. Making mistakes while learning how to blog is par for the course. You may lose a little traffic, but you always get it back. You need to learn from your mistakes, and correct them as you go along. In the paragraphs that follow, you will learn three blogging techniques that every blogger should know. If you are fortunate enough to be able to take vacations,...

read more

Three Local SEO Techniques that Work

Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. There are plenty of reasons for you to use local SEO but one of the most critical is that you can access highly responsive markets that are less competitive. Irrespective of the type of business you run, you can always take advantage of local SEO because you will always have clients in your local area. You will be able to grow your company in a new direction while finding better, targeted prospective clients. We will be looking at three excellent local SEO ideas that will help you rank in the area you are targeting for the correct keywords. If you want to benefit from local SEO, then you will need to put in the effort to find the right keywords to optimize your site. When you’re optimizing for a specific location, you need to look beyond the basic keywords. This way you will be closer to local users because you are considered more relevant and it also reduces the level of competition you are facing. In most of the cases, long tail keyword phrases are the ones that you should target because here people are sure of what they want. People use these phrases, more often than not, to conduct their searches which means you might get the desired result because they are also going to be taking action. Once you add a location to these keywords, they become even more specific. If you want to optimize your site efficiently then you need to make sure you spend enough time on keyword research and make sure you use the correct tools. You’ll see, in your profile, that you can upload relevant pictures to your business profile, and that’s something you should do. We know you’re professional about your business, so that is what your profile needs to project to visitors. Yes, your pics are very important, and they need to help people have some feelings of trust in you. The highest quality pictures will look the best, and that is what we always recommend to clients. Whether or not you actually hire a professional photographer is obviously up to you. Good, decent quality photos that are clear will suffice. Users that visit these sites are often looking for businesses that seem to be reliable and that’s impression you need to give them. You need to ensure that you are also building lots of backlinks to your site from other websites. This is a powerful strategy because the search engines will rank you higher the more incoming links you have from other sites. You be seen as an important resource for a particular phrase in a particular area. So it just makes sense to acquire backlinks from all those sites that you think are reputed and belong to the same location. Additionally, ensure that the server that is providing hosting for your website is located in the same area. This is one thing […]

Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. There are plenty of reasons for you to use local SEO but one of the most critical is that you can access highly responsive markets that are less competitive. Irrespective of the type of business you run, you can always take advantage of local SEO because you will always have clients in your local area. You will be able to grow your company in a new direction while finding better, targeted prospective clients. We will be looking at three excellent local SEO ideas that will...

read more

Confused About WordPress Plug-ins for Internet Marketing?

It’s no secret that a lot of online marketers are turning to the WordPress platform for business sites of all kinds. There are a lot of reasons to use WordPress. It’s really easy to use, customize to your liking, plus it’s totally free. You don’t need a PhD in HTML or CSS to design your site, either. What’s more – you don’t have to bother with buying an expensive theme, or template. The coolness doesn’t end there because you can achieve just about any functionality with the use of plugins. Choosing the best and most effective plugins for you online business is important. Here are the top WordPress Plug-ins for internet marketers. You should look into the importance of 301 redirects, and you can use the Redirection plugin to handle that. It will also log and track all your accumulated 404 Errors, so that’s very cool to have, as well. There’s nothing worse than a site you really want to check out, but then you get a 404 error message and no way to see it. The plugins operation is to send your visitor (301 redirect) to a URL that you decide on in the event of a dreaded 404 error. This is a great way to keep people on your site. 404 messages make you look unprofessional, and this plug-in helps you keep them from becoming a major problem. If you’re an affiliate marketer, you can use the fabulous plugin – GoCodes by WordPress. Everyone hates how affiliate referral URLs look, so GoCodes shortens them, cleans them up, and you can have control over how their used. And of course you’ll be able to have more control over loss of commissions due to theft. Online shoppers are experienced these days. They will actually spot an affiliate url, and then if they want to buy they just bypass, or delete the code. Well, GoCodes puts an end to that nonsense. There’s a plugin, SMS Text Message, that send a text to subscribers whenever there’s a site update. Ok, first it uses an optin form that it places on your site. Your visitors will need to opt-in with their cell phone number so they can receive your site’s text messages. So this is a unique approach to updating your subscribers of any site updates. Of course not very many people are going to be open to giving out their phone numbers these days so don’t be surprised if it takes you a really long time to build up your list. WordPress has long been recognized as an excellent and user friendly CMS, and the plugins only add tremendous advantages to it. What’s really unbelievable, but true, is that it’s all completely free to use. So you can do whatever you want and customize it however you want, it will always be free to do. You’re free to add any plugins, adjust code, or change themes whenever you want. You can do this without being a programmer or web designer, and there’s […]

It’s no secret that a lot of online marketers are turning to the WordPress platform for business sites of all kinds. There are a lot of reasons to use WordPress. It’s really easy to use, customize to your liking, plus it’s totally free. You don’t need a PhD in HTML or CSS to design your site, either. What’s more – you don’t have to bother with buying an expensive theme, or template. The coolness doesn’t end there because you can achieve just about any functionality with the use of plugins. Choosing the best and most effective plugins for you...

read more