Blending Social Signals and New SEO

During the time after Google released the Penguin update (in 2012), the web based business world got turned on its ear. People were running around like crazy trying to figure out what it meant for them. As a direct result of this, the incredible importance of social signals became far more widely known. This is primarily about SEO and it is absolutely applicable to the traffic you get on your site. If you try to ignore these most recent developments your business is fail. Yes, right now it feels trendy, but the trend doesn’t seem to be waning. Here are a few of the things you can do when you want to use social signals to help you with your SEO or with other applications.

All homepages do not contain regular content in relation to what you would normally see. A magazine blog theme will contain pages that link out to more pages. It does not really matter, but be certain that social signals are on your page.

These are just the links that are simple to share on multiple social media sites. You will probably increase social signals when people visit your site and share your content with their friends and family. You will never have a good indication of what people want, so it is good to have the right resources lying around. Of course, you should already be monitoring your website for social signals and know what is needed.

The more knowledgeable bloggers have added social widgets to their blogs. You can do more than just add buttons by putting activity feeds and popular posts on your blog. When you install analytics on your site, did you get one that lets you know about social media traffic? This is a necessity so that you can monitor the flow of social media traffic to and from your site. If your websites do not have social media widgets, then get them as soon as possible. When bloggers claim that their traffic has picked up, it is normally because they just installed social media widgets on their website.

Learn how to leverage infographics which is an area that is just in its infancy because you don’t see them too much. Do some brainstorming on your own and with other people and set up some goals. Obviously the goals you’re thinking up here should be social in nature but of course you will have some ideas for marketing and advertising as well. It’s best, though, to focus on the social because those create more of a drive in you. Part of your objective will be figuring out how to meet those goals. Figure out who the movers and the shakers are in your field and then watch what they are doing. You can find out all sorts of things when you do this sort of competitive research. After you have done this, you just have to apply it to your business and ensure that it is a proper fit.

Even though you do not want to lack for anything, but this is especially the case when it comes to online marketing. Social signals and SEO is not that hard to put together. It is already there. Know how to use them together in order to really make them beneficial. So you can do this but be organized and avoid trying a complete make-over in one day.