Do you feel like your business is just getting lost amongst the crowd? Are you not even that close to the front page on Google? Well if you want to get good results from digital marketing, you’re going to need to start appearing near the top of the search results. That’s where SEO comes into play, if you start working on it with a reputable digital marketing agency you should certainly see improvements in your overall rankings.
SEO Consultant Raleigh
What’s the average response when you’re asked a question you don’t know? How about “Let’s Google it and find out?”. Google has become synonymous with search engines, while there are a number of other food search engines out there, none of them even come close to the traffic that Google gets. When someone searches for a service you offer in your area, you need to ensure that you come up. Google is all about local search results, and it just looks bad to potential customers if they’re looking for your business online and can’t find anything, or just find an old outdated website that looks like it was made 10 years ago. If utilized properly, Google searches can lead to hundreds of organic page views or contacts for your site and business. The entire world is moving more and more online, having a solid online presence is a must-have. SEO is the combination of every factor of your online presence. Having a good looking and fast loading website, having good original content, having strong backlinks, having a good citation profile with correct NAP (name, address, phone number) info, all factor heavily into your rankings. A lot of different things need to be done expertly for you to rank well consistently, that’s why you need to make sure you’re working with a professional digital marketing company on your SEO.
Do you get a lot of referrals or word of mouth visits to your business? Well you crank that number up even more if you have good social media presence. You can reach out to both new and existing customers, give them new information, and just keep up with them. I know we’ve all seen friends make posts asking for recommendations in the area, be that business that someone links them to because you’ve made such a positive impact on them. Simple interaction, updates, and just being able to ask people about their lives when they come into your business, it all goes such a long way towards being the one that people think of when they need you. Social media is free to use, so you should be using it as much as you can! Share pics, share fun events, share it all!
Growing your online presence to the point that you generate a lot of organic visits is truly something special. This is done through a mix of social media marketing, SEO, and sometimes AdWords. Don’t get the thought in your head that you can work hard and start posting and building thigs up for a week, and expect great long-term results. Remember, the people ranking below you are all working to move up as well. So if you stay stagnant you’re bound to move down as time goes on. You need a professional digital marketing agency working with your business to get you to the top, once you see the long term results, you’ll wonder why you didn’t get into it even sooner!