SEO copywriting is in the simplest form of writing for the search engines, in the most logical manner. Put more simply, it’s writing for the internet while keeping your mind on your prospects as well as the search engines. This type of writing creates content for sites that makes sense to readers but also causes you to rank higher on the search engine results page. Understand that this is not keyword stuffing. You can’t just take the copy from your website and then fill it with keywords. The main concept of SEO copywriting is that today’s search engines rank pages higher that have original content and that are also updated on a regular basis. To reach both of these goals, you need to use SEO copywriting methods. This article will be exploring various methods to get the most out of your website and get targeted traffic from the search engines with the right content.
The first rule of SEO copywriting is creating high quality content that readers can connect with. Content was always the king and will always dominate other areas of a website. Always keep in mind that the major search engines, such as Google, value useful content that is well written and structured. If your readers find high value in your content, they will not only link to it but also tell others about it, spreading it by word of mouth. When Google sees lots of backlinks to your page, your site will rank higher which will give you even more exposure.
The most important factor is using different variations of words while, at the same time, keeping them relevant to the title. Your content must not use repetitive keywords, then, or the search engines won’t see your articles as very informative. What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic. Google uses LSI, or Latent Semantic Indexing, to determine how valuable a piece of content is. That’s why it’s always important to use keyword synonyms along with the keywords you’re aiming for.
You can also use lists or bullet points to break your content into small chunks of information, which is an SEO copywriting technique that helps make your content more readable and also compliments the design of your webpage. The reader can then scroll back whenever he or she wants without having to search through loads of content. If the reader doesn’t want to read it all, the reader can easily scan through the copy and get a quick summary out of it.
Images are usually described with captions which are ignored by readers. But don’t forget that Google can very well understand images and how they are used.
So it’s important that you use captions and start them with your targeted keywords, as it helps Google figure out what exactly you’re up to.
SEO copywriting, as you can see, offers many benefits, but if you don’t do things correctly you could be banned from all the premier search engines.